Founded in 2012 and acquired by Second Nature Brands in 2022, Brownie Brittle aimed to make their product more appealing to young shoppers while not alienating their core base, Through targeted market research and innovative packaging design, our creative studio partnered with Brownie Brittle to rejuvenate their brand and packaging. The rebrand emphasized modern aesthetics and youthful appeal, while staying true to the product’s indulgent and familiar taste.