For decades, Mountain House has been synonymous with delicious and convenient freeze-dried meals for outdoor enthusiasts. The landscape of outdoor food is evolving, with a growing demand for meals that are not only practical but also bursting with flavor. Recognizing this shift, Mountain House approached our creative team with a specific challenge: elevate the taste appeal of their packaging while maintaining the brand’s established identity. We needed to ensure that the new packaging continued to resonate with experienced backpackers while also attracting new adventurers seeking an exciting and flavorful outdoor food experience.