I selected NFL as my network and proposed two new and original written treatments and two mood boards for a rebranding package. One concept was awarded for continued development. The final rebrand package includes the following animations in addition to a process book- :5 network identity (1920x1080) - On-Air promo (:08-:20, 1920x1080) and an Instagram Reels promo - (:08-:20, 1080x1920). As seen throughout my process, NFL has taken on a whole new vision that will wow the current and future generations.