Rough Draft is a bar and bookstore located at Kingston, New York's historic four corners. They are dedicated to providing a fantastic selection of coffee; alcohol; local pastries and a curated selection of new books of all kinds; Its a place for people from Kingston and beyond to come together. A new color palette and brand elements were introduced for their new visual presence. Focusing on the essence of what this company stands for and what it wants to communicate, this conceptual rebrand stands to bring life back to Rough Draft.