Shyft - Flavor Changing Cocktails

This work is associated with the actual brand and was executed during my tenure at Soulsight.

I'm excited to introduce Shyft, a flavor-changing cocktail FBM owned by Constellation Brands. A project in which I was involved with from its initial ideation to its current market launch. Throughout this journey, my focus was on creating clean and visually captivating designs that reflect the story of transformation inherent in the transition from one flavor to another. The team consisted of the associate creative director, account director and brand strategist, a designer and myself. I had the privilege of designing a wide array of design elements, including selecting the color palette, crafting out-of-home pieces, establishing hierarchy, choosing typography, developing the brand mark, creating visual assets, and some copywriting.

While I'm bound by confidentiality agreements and, unfortunately, can't share the behind-the-scenes assets, I'm incredibly proud to showcase the finished product that embodies the essence of Shyft. It was a year-long creative process that has resulted in something truly amazing.